Sustainable delivery network Zedify is looking to address the gender imbalance in the logistics sector, and encourage more women onto cargo bikes
The logistics industry in the UK is currently experiencing a significant gender imbalance, with only 19% of its workforce being women. Compounding this, 73% of women in urban areas do not cycle, missing out on the benefits of one of the fastest-growing, environmentally friendly sectors.
Zedify – which operates in three traditionally male-dominated spheres: logistics, cycling, and tech — stressed it is committed to driving change.
“At Zedify, we recognise that the lack of gender diversity in logistics is not just a social issue, but a commercial one,” said Rob King, CEO of Zedify.
“Studies show that gender-diverse teams are 47% more profitable, and we see the positive effects of balanced teams every day. Our own data reveals that our mixed-gender delivery teams are not only more efficient but also report greater job satisfaction. It’s time we address this imbalance head-on.”
In collaboration with Loud Mobility, Zedify hosted an interactive event in Hoxton on 26 September titled “Women Delivering the Future,” offering women a unique opportunity to explore careers in cargo bike delivery and the wider logistics sector more generally.
The event aimed to offer practical insights into a career in logistics, with participants learning new skills and hearing from inspiring women already thriving in the sector. Attendees also had the chance to network with leaders from across the industry.
Caz Conneller, director of community and culture at Loud Mobility, added: “Role models and opportunities are absolutely vital if we want to steer this fast-moving, exciting sector in a more balanced direction.
Read more about Zedify here https://www.zedify.co.uk/