Einride expands partnership with Paulig, electrifying long haul shipments along Sweden’s west coast

Einride, a technology company leading the transition to cost efficient electric and autonomous freight operations, has announced the expansion of its partnership with Paulig, the international food company, to electrify long haul shipments for its iconic Santa Maria brand. The expanded electric fleet will primarily transport goods along a 415 kilometre roundtrip route on Sweden’s west coast, connecting Paulig’s Landskrona production facility, a major hub supplying goods across the Nordic and Baltic markets, to its distribution point in Kungsbacka.

Operations are supported by Einride’s Smartcharging infrastructure along the route and managed by the company’s AI powered Saga software, which optimises fleet performance, energy consumption, and route efficiency in real time.

The Smartcharging stations used on this route form part of Einride’s network of ‘green corridors’, zero emission freight routes that integrate the physical and digital infrastructure necessary for clean, efficient, long haul operations.

‘Electrifying long haul freight used to be a hard problem. This partnership is yet another proof that it isn’t anymore,’ said Roozbeh Charli, chief executive of Einride. ‘When a food company can electrify its supply chain without compromising on cost or performance, the case for the rest of the industry becomes impossible to ignore.’

Einride’s freight capacity as a service model enables customers like Paulig to meet transport demand with fewer vehicles, lower energy consumption, and reduced overall costs.

The expanded electric operations are projected to eliminate 430 tonnes of CO2 emissions annually. The initiative is part of Paulig’s broader ambition to reduce greenhouse gas emissions across its value chain by 42% from a 2018 baseline and reach net zero by 2045.

‘With the volumes we produce, transport is a significant part of our climate impact. Electrifying long haul transport is a concrete step in reducing emissions across our value chain,’ said Thomas Panteli, senior vice president, supply chain and sourcing at Paulig.

Einride’s operates one of the world’s largest electric heavy duty fleets, serving enterprise customers across the US, Europe, and the Middle East.