Yodel today announced the launch of its updated customer app, aimed at providing customers with a more personalised parcel delivery experience this Christmas. The launch follows a record year of growth for the business, as it continues to invest in new technology and innovation.

The app will offer Yodel customers access to a number of new features, including the ability to pre-select a default ‘safe place’ at their home address in case they are unable to meet their driver at the time of delivery. It will also offer greater parcel tracking functionality, allowing users to receive push notification updates on the status of their delivery.

After downloading the app, customers will also be able to use streamlined login services to provide additional information to drivers, such as preferred deliver to neighbour preferences. Further features will be integrated into the app’s second phase in the new year, such as getting updates on parcels via Amazon’s assistant Alexa and taking pictures of a dedicated ‘safe place’ to show the driver.

Helen Marshall, CIO at Yodel, said: “We’re excited to be launching our new Yodel app to deliver a seamless user experience that will allow shoppers to personalise their parcel delivery quickly and conveniently. This launch reinforces our commitment to investing in innovation and technology across our business to drive efficiency for customers.”

The launch follows a range of investment to support the growth of the business, including launching a consumer-to-consumer service, Yodel Direct, and investing over £1m in a state-of-the-art new sortation system which scales up capability to handle a broad range of specialist items.