Temu and Magyar Posta sign Memo of Understanding

Temu, the global e-commerce marketplace, and Magyar Posta, Hungary’s national postal and logistics operator, have signed a Memorandum of Understanding (MoU) to strengthen logistics cooperation and support local sellers in Europe.

The MoU outlines a roadmap for cooperation across logistics services, seller support, and potential expansion to additional European markets, supporting domestic and cross-border fulfillment.

The cooperation supports local sellers using Temu’s platform. Sellers will be able to manage shipments and returns through Temu’s Seller Portal, using Magyar Posta’s national logistics network to reach customers in Hungary and other European markets. The framework is intended to support coordination between logistics operations and capacity planning as operations expand.

Under the MoU, Magyar Posta, through its Magyar Posta Logisztika (MPL) brand, will provide postal and logistics services supporting Temu’s operations in Hungary and other European markets. These services include cash on delivery, prepaid parcel delivery, local-to-local delivery, and out-of-home delivery options.

In addition, the two parties will explore ways to improve logistics services, coverage, and connectivity in Hungary, with the aim of enabling broader participation in the digital economy by consumers and businesses alike.

“This cooperation supports our efforts to expand logistics services for e-commerce in Hungary and other European markets,” said Zoltán Menyhárt, Director of Sales and Business Development at Magyar Posta. “By working with Temu, we are extending the reach of our delivery and fulfillment network to support sellers and consumer deliveries.”

Temu opened its marketplace to local sellers across Europe in 2024, with Hungary joining the program in early 2025, offering a cost-effective channel to reach new customers and grow their businesses. Looking ahead, the platform expects local sellers and local fulfillment to account for up to 80% of its European sales.

“Temu’s goal is to make quality products accessible to all consumers,” said a Temu spokesperson. “By integrating our marketplace ecosystem with Magyar Posta’s network in Hungary and beyond, we aim to better serve consumers and sellers across Europe.”

Find out about Magya Posta here: https://www.posta.hu/