JD.com announces JoyExpress, a new delivery service for Europe 

Fleet of JoyExpress vehicles now on Europe’s roads, delivering parcels to your door.

JD.com, Inc., China’s largest retailer by revenue, today announces JoyExpress, its dedicated express delivery service in Europe. JoyExpress is part of JINGDONG Logistics (HKEX:2618 – ‘JD Logistics’, Inc.), JD.com’s leading technology-driven, supply chain solutions and logistics services provider.

JoyExpress will support Joybuy, JD.com’s new online retail business in Europe, which is currently in the beta testing phase, prior to launching in March 2026. Offering same-day and next-day delivery in major cities, and drawing on its advanced logistics infrastructure, the JoyExpress teams based in the UK, Germany, the Netherlands, and France, will ensure high-quality branded products are delivered quickly, efficiently and reliably. A JoyExpress integrated delivery and installation service for large home appliances will be available in major cities.

The JoyExpress team will deliver in branded uniforms and vehicles, reflecting the company’s commitment to professionalism and customer-first excellence. The JoyExpress fleet includes a range of trucks, vans and electric bicycles, operating from more than 60 warehouses and depots across Europe, a number which will continue to grow as the Joybuy service is rolled out to more cities across the continent.

JoyExpress is underpinned by an integrated service covering warehousing, transportation, large-item logistics, cold chain and end-to-end supply chain management and technology solutions. Supported by industry-leading intelligent warehousing, automation technologies, and data-driven operations, JoyExpress enables faster, more reliable, and more sustainable logistics performance for businesses and customers.

“JoyExpress offers Europe a new delivery and logistics choice,” said Axel Eggenwirth, Senior Director, Last Mile Europe, JINGDONG Logistics. “We look forward to bringing our industry-leading technology and capabilities to the market and consumers across France, Germany, the Netherlands and the UK, while enhancing our supply chain logistics capabilities in sectors such as electronics, home appliances, fast-moving consumer goods and groceries. 

“With JoyExpress, Joybuy customers will have access to a cutting-edge, world-class fulfilment team for all their delivery needs. JoyExpress will help deliver Joybuy’s seamless, trusted, and joyful shopping experience to customers in Europe. JoyExpress will offer speed in every step, joy in every box.”

JoyExpress will initially focus on Joybuy, but in the future, JoyExpress will offer delivery support to business partners.