New Livery for Logistics Firm Europa
British logistics operator Europa Worldwide Group saw the unveiling yesterday of the company’s new corporate livery and logo, timed to mark the 60th anniversary of the business.
CEO Andrew Baxter, pictured, talked guests through the reasons for the change and the recent progress the company has made. ‘Powered by better’ is the motto and ethos for the company going forward, as Baxter laid out a strategy to establish Europa as the leading logistics operator for moving goods between the UK and EU. “We win by our customer’s success and through marginal gains,” Baxter said, referencing progress made despite inevitable ‘growing pains’ since he acquired the company a decade ago.
Europa Worldwide Group hosted industry leaders, journalists and broadcasters at its Kent headquarters for the official launch of its new strategy, alongside the unveiling of liveried vehicles. Celebrating its diamond anniversary, the proudly independent logistics provider launches a new brand identity and company manifesto: ‘Powered by Better.’ The refresh signals a new era of expansion for the Kent-based firm, which has quadrupled in size over the last 13 years and has expanded its Air & Sea freight and 3PL Warehousing divisions, despite increasing global economic volatility.
Since the implementation of post-Brexit trade rules in 2020, Europa’s road freight division (it’s largest) claims to have moved double the volume of goods of its nearest competitor, transporting £11.2bn worth of products between the UK and the EU. This achievement is anchored by ‘Europa Flow’, the company’s ‘frictionless’ delivery solution, powered by a proprietary software system, that eliminates customs delays for SMEs and global corporations alike. Europa’s customers credit Europa Flow with ensuring their businesses continued operating smoothly during a period of acute disruption.
“The last six years have been a litmus test for the UK logistics sector,” said Baxter, CEO and Owner of Europa Worldwide Group. “While others saw obstacles, we built bridges. Moving £11bn worth of goods in such a complex climate proves that with the right innovation, British exporters remain resilient and competitive.”
The new brand identity, featuring striking new vehicle livery, emblazoned in Europa’s recognisable red and white colourway, is more than a visual update. It represents a commitment to delivering three core pillars, which the company unveils today: ‘Smarter Solutions’, to ‘Wow every Customer’, and ‘Always Win on Value’
“‘Powered by Better’ perfectly communicates our DNA,” Baxter continued. “In logistics, you cannot settle for second best. We work relentlessly to find the marginal gains that give our customers a market-leading edge. As we celebrate 60 years since our founding in 1966, we aren’t just looking back at our heritage —we are asserting our role as the company-of-choice for the next generation of global traders.”
More on Europa here: https://www.europa-worldwide.com/
