P2PP2P Group, the mailing and distribution solutions provider, has announced the launch of a direct entry solution for Norway with a 3-5 day delivery commitment. The new delivery platform is available to retailers via P2P’s flagship TRAK PAK service.

By partnering with Bring, a part of Posten Norge, one of the Nordic region’s largest logistics and postal companies, P2P offers retailers extensive coverage of the region. This partnership is based on import arrangements between P2P, Posten Norge and Norwegian Customs, that negates the requirement for retailers to establish fiscal representation within Norway, a requirement that has previously been a barrier to accessing this market directly for many retailers. P2P is the only service provider that is able to access the extensive network in Norway in this way, numbering more than 1450 collection points and over 1500 routes into remoter areas of the country.

Paul Galpin, Managing Director, P2P Mailing, comments: “We are delighted to offer retailers unprecedented access to this lucrative market via our TRAK PAK service. Traditionally, retailers have only been able to access Norway by either sending items using untracked mail, with the obvious disadvantages to track and trace visibility, via EPG/UPU Parcel style services where service quality can be variable or via Express Services which are costly. In contrast, TRAK PAK offers consumers a choice of delivery options, either to home or a designated collection point, as well as complete end-to end visibility with key tracking events, including the date and time of delivery, captured online.

“With the introduction of innovative and cost effective delivery solutions and strong partnerships with our local delivery partners, we are helping to dispel notions that Norway is a restrictive market for overseas retailers.”