The value of the sponsorship has not been disclosed, although European press reports suggest it is worth “a high seven figures a year”. It starts with the 2015-16 season and will run for three seasons through to 2017-18.
UEFAeuropaCupThe Europa League spans 192 teams across 54 nations, and FedEx, which is currently in the process of bidding for TNT, said the league aligns with its presence and network in the region.
“As one of the most important European football cup competitions, the UEFA Europa League is a perfect sponsorship for FedEx, which has a strong commitment to doing business across borders throughout the European region,” said Andrew Self, vice president, marketing and communications, FedEx Express.
As part of the deal, FedEx will deliver the trophy to the stadium for the final, where it will be hand-delivered to a UEFA delegate before making the journey to pitch side.
Guy-Laurent Epstein, marketing director of UEFA Events, welcomed the deal, saying: “It is very suitable to have a global brand such as FedEx securing the main partner sponsorship for the tournament’s new commercial concept.”