National logistics provider, Crown Couriers, has completed its rebrand to Crown SDS (Service Delivery Solutions).

The rebrand marks a significant milestone in the company’s journey as it approaches its fourth decade in the logistics sector. The change of name and look follows a review of its services and better reflects the last mile delivery, supply chain solutions and bespoke services the organisation provides to the 3PL sector.

Established in 1990, Crown SDS has been leading the way in bespoke same day solutions for over 30 years. In that time, the organisation has diversified its logistical services to ensure it is able to meet head-on the changing needs of the 3PL sector and is committed to investing in technologies at the forefront of the industry.

Steve Rushton, Director and General Manager of Crown SDS said: “The rebrand to Crown SDS represents the next step in the company’s evolution and demonstrates our active adaption to meet the needs of our clients. 

“The requirements of a modern-day logistics operator advances far beyond the standard A to B journey, and our bespoke supply chain solutions have allowed us to continually support our customers.

“With the intensified demand for rapid and reliable delivery services across the UK triggered by the pandemic, Crown has been proud to support businesses to help them pandemic-proof their supply chain solutions. We look towards a promising future.”

Making the evolution from courier to service delivery solutions, the brand has modernised its look with a brand-new logo and website to signify the spectrum of bespoke services that Crown SDS can offer to customers.

Since operations first began, the company has greatly expanded and now supports a grey fleet of over 2,000 nationwide drivers. 

Their partnerships within the logistics and distribution sector have been developed through 30 years of industry experience and the ability to create flexible and bespoke solutions across the supply chain, including warehousing, 3PL, distribution and pick and pack.

For intricate solutions within the logistics service, Crown SDS offer an extensive network of vans and a national transportation and warehousing service. Support for 3PL services ranges from ad hoc support, supplying additional vehicles during busy periods and full same day delivery solutions.

Coupled with a passion for innovation, Crown SDS has successfully developed a service that can be adapted to meet the unique requirements of each customer. Completing over 9,000 jobs a week, Crown SDS prides itself on providing dedicated customer service and continued high levels of customer satisfaction. 

Accumulating a total of £32million in annual sales across 2020, Crown is home to over 90 staff and work with over 2000 drivers – investing in people and technology to ensure a seamless delivery service for their range of clients.

For more information about Crown SDS and their range of solutions for 3PL, please visit or call 0330 333 4400.

By Alison