Market Trends

Rewind a few years to the breakthrough of email as a widespread communication tool.  Many industry experts were convinced that the immediacy and targetability of email would cement its position as the direct marketing technique of choice – to the obvious detriment of more traditional methods such as direct mail. Yet whilst the fortunes of direct mail have fluctuated since email’s arrival, the technique has remained an essential component of the marketing mix. In fact,…

Can you put a price on failure? That’s what the 2018 Valuing Home Delivery Review attempts to do: put a monetary cost on failing to meet customers’ expectations around parcel delivery. eCommerce and the logistics around delivering purchases is a central part of today’s consumer lifestyle, and that’s reflected in the sheer scale of the study, which was carried out by IMRG. 120 million orders and deliveries, goods worth £7 billion, more than 200 retailers…

Responding to Chancellor Hammond’s conference speech the e-commerce delivery expert ParcelHero agrees today’s technical transformation of the economy is more important than Brexit; but says a new Digital Services Tax that hits UK e-commerce sites will slam the brakes on retail growth. The parcel comparison company ParcelHero applauds Chancellor Hammond’s call in his Conservative Conference speech to embrace the technological transformation that is underway; but is dismayed if the Chancellor proposes to tax the power…

The UK subscription box market* is forecast to grow by 72 per cent by 2022, according to a report commissioned by Royal Mail. The market is forecast to be valued at £1 billion by 2022, compared to £583 million estimated spend in 2017. This will see the number of deliveries each year grow from 40.1 million to an estimated 65.3 million. Spurred on by the growth of mobile devices, subscription commerce has moved on from…